End-to-end approach
Strategy, creative and operations covered, with no middlemen.
The Agency
A communication agency, built for sport
Sport has become the most powerful brand arena in Côte d’Ivoire. It needed an agency to match.
Who we are
The power of sport as a lever for transformation
Founded in 2023 and licensed by the State of Côte d’Ivoire, Esprit d’Équipe is a communication, marketing and management agency serving society, culture and sport.
We believe in the power of sport to drive social, economic and regional transformation. Our ambition: a professional, structured and sustainable sports ecosystem, supporting every stakeholder, public and private, in Côte d’Ivoire, across Africa and internationally.
Founded in 2023
State-licensed in Côte d’Ivoire
Abidjan, Plateau
Our method
An approach that turns intention into impact
01
Advise
Read the market, define the strategy and the growth priorities.
02
Structure
Build the offer, the set-up and the partnerships that fund it.
03
Promote
Activate, produce content and make the brand shine.
04
Train
Pass on know-how so performance lasts.
“The contract alone is worth nothing. Activation is what creates value.”T. Bettina Cornwell, leading scholar of sponsorship marketing
Why a 360° partner
Six reasons to work with us
Tailored
Solutions shaped to each need, never off the shelf.
Measurable performance
Rigorous tracking and evaluation of results, using ROO (Return On Objectives).
Multidisciplinary expertise
Strategy suited to modern business challenges, delivered by specialists.
Innovative approach
A proven method for high-impact campaigns.
Solid track record
Effective work across sectors, from local to continental.
Our DNA
Four values, one signature: S·P·O·T
What guides every assignment.
S
Solidarity
Building together, through listening and trust.
P
Professionalism
Full commitment, careful work, results delivered.
O
Originality
Bold creativity and innovative strategies.
T
Local roots
Strong local roots for lasting impact.
Our leader
Mahama Coulibaly
CEO of Esprit d’Équipe · Chair of Sport Lab Africa
A clear vision: make sport an accelerator of growth and well-being in Africa, by Africans. A leader who works both on the brand side and within sports institutions.
- ● Former President of the Ivorian Basketball Federation (2020–2024)
- ● Former 5th Vice-President of the National Olympic Committee, in charge of marketing (2021–2024)
- ● Chair of the AFCON 2023 organising committee (COCAN) marketing commission, then special adviser to its President (2017–2024)
- ● Chair of the Sport & Advertising sector (CPU-PME) · President of the Côte d’Ivoire Outdoor Advertisers’ Chamber (2014–2020)
- ● Founder of sportivoire.ci · creator of the Prix Sport Ivoire award
- ● Author of “Sports economics and the outlook for sports sponsorship in Côte d’Ivoire” (2002) and of the book “La CAN de l’Hospitalité 2023”
- ● Visiting lecturer in sports management, INJS, INP-HB (CERGES)
- ★ National Excellence Award, Best Sports Manager (2023)
- ◆ Officer of the Order of Communication Merit (2022) · Knight of the Order of Sporting Merit (2021)
- ◆ MBA in Sports Management & Marketing, ISC Paris
Our reach
A unique advantage: an integrated media ecosystem
Consulting, media, television and a think tank: a complete ecosystem for your projects.
Agency
Esprit d'Équipe
360° sport · culture · social impact agency: strategy and activation.
Partner
Sport-Ivoire
The leading Ivorian sports media: reach and credibility.
Partner
Sport Ivoire TV
The power of video: broadcasting and production.
Partner
Sport Lab Africa
The think tank for sports development in Africa.