We turnpassioninto impact.
Esprit d’Équipe is the African sports, culture and impact agency, based in Abidjan. Strategy, experiences, content: we build projects that bring people, brands and communities together.
Sport is more than a game.
It’s culture.
It’s community.
It’s business.
We know how to connect them.
Selected work
05 case studies
01The CAN of Hospitality
Turning a 30-day tournament into lasting heritage, still sold in bookshops.
02“For peace, let’s play fair”
Borrowing the language of the stadium to talk about peace during elections.
03Ivorian Basketball Federation
Structuring, telling and promoting a discipline on the rise.
04Africa Sports Expo 2024
An invitation to Casablanca that became an AFCON 2025 agreement.
ABSRF 2026
Making a business forum an event people want to attend and talk about.
Impact, backed by proof
We only publish figures we can verify. Audience metrics for our projects will be added as they are validated.
Sport → Culture → Society → Territories
Expertise
Sport, culture and social impact as levers of transformation. One spirit, three fields, one goal: impact.
Sport
- Governance and project delivery
- Event organisation
- Sports communication and marketing
- Athlete image and career transition
- Sports investment
- Publishing and multimedia production
- Training and market research
Culture
- Create
- Structure
- Deliver
Social impact
- Public-interest campaigns
- CSR
- Community mobilisation
Africa is our playground
Where we have already worked. The map will grow with our next projects.
Based in Abidjan. Built for Africa. Connected to the world.
One ecosystem, several platforms
We don’t just communicate about sport: our ecosystem can create, produce, broadcast and amplify sports stories.
Esprit d’Équipe
Consulting, creative and activation.
Sport-Ivoire
The leading Ivorian sports media.
Sport Ivoire TV
Video production and broadcasting.
Sport Lab Africa
The think tank for sports development in Africa.
Fans · Communities · Athletes · Brands
The audiences we know how to gather and move.
Insights
Our convictions on the sports economy and sports marketing in Africa.
Sponsorship is not philanthropy
In Africa, too many sports partnerships are signed the way one makes a donation. The market is maturing: companies now want objectives, indicators and a return. That is great news for sport.
Read the insight →Sports economy · September 2026Economy, media, jobs: sport is an industry, not a pastime
As long as sport is treated as entertainment, it will be funded as an expense. Seeing it as an economic sector changes public policy, investment and careers.
Read the insight →“Sponsorship is not philanthropy, it is an investment that requires a measurable return.”Mahama Coulibaly
CEO · Benin Sports Fair, 2025 (translated from French)
Trusted by
Leading institutions and brands. Click a name to see the related project.