Pan-African · Network · 2024
Africa Sports Expo 2024: the only sub-Saharan agency invited to Casablanca
For an agency founded in 2023, being the only sub-Saharan organisation invited to Africa’s leading sports business event was a signal. Esprit d’Équipe turned it into leverage.
01The problem
Africa’s sports market is structuring fast, and major decisions are made at a handful of key events. Being visible there means existing in the eyes of organisers, sponsors and institutions across the continent.
02The insight
In Africa’s sports market, credibility is earned in person, at the events where organisers, sponsors and institutions meet.
03The idea
Turn an invitation into a platform: speak, meet, and leave with a concrete agreement.
04The execution
Esprit d’Équipe stood as the Ivorian voice of sports marketing, alongside INP-HB.
- A joint delegation with INP-HB, combining field expertise and education
- Talks on several panels on sports financing and governance
- Targeted meetings with stakeholders organising AFCON 2025 in Morocco
05The impact
The Casablanca presence led to a partnership within the management of AFCON 2025 in Morocco.