Ministry of Sports
Support for national sports policies and events.
Our work
From local to continental: proof through action.
Case studies

Turning a 30-day tournament into lasting heritage, still sold in bookshops.
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Borrowing the language of the stadium to talk about peace during elections.
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Structuring, telling and promoting a discipline on the rise.
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An invitation to Casablanca that became an AFCON 2025 agreement.
Read the case study →Making a business forum an event people want to attend and talk about.
Read the case study →Milestones
Concept, publishing and promotion of a premium coffee-table book: a heritage object still on sale.
The only sub-Saharan agency invited, attending with INP-HB and speaking on several panels.
Agreement secured after Africa Sports Expo, within the management of AFCON 2025.
Our CEO spoke on access to finance and diversifying club revenue.
Design and delivery of a masterclass on covering AFCON.
Communication strategy and materials for the 10th Africa Business & Social Responsibility Forum.
Our campaigns
Large-format billboards, public-interest campaigns, premium publishing: a look at our work.
Trust & visibility
Leading institutional and sports clients.
Support for national sports policies and events.
Structuring, communicating and promoting the discipline.
Contribution to the momentum of the AFCON of Hospitality.
Activation and outreach around football.
Showcasing the continent’s talent.
Communication strategy for the forum’s 10th edition.