Sport · Federation · 2023 · 2024
Ivorian Basketball Federation: rallying a country behind the road to the 2023 World Cup
Qualified for the 2023 FIBA World Cup, Côte d’Ivoire had a story to tell. Esprit d’Équipe supported the federation to turn sporting momentum into public support and value for its partners.
01The problem
Ivorian basketball was living a rare moment with World Cup 2023 qualification. But a discipline without visibility struggles to keep fans and convince sponsors.
The goal: put the national team on the map, and give partners a concrete reason to join the journey.
02The insight
Fans follow a team when they know its story. World Cup qualification finally offered a story able to reach beyond basketball insiders.
03The idea
Tell the story of a road, from the 2023 World Cup towards the 2024 Olympics, and invite the whole country and its partners to travel with the team.
04The execution
Esprit d’Équipe built a collective story around the road to the World Cup and towards the 2024 Olympics.
- Campaign “On the road to the 2023 World Cup and the 2024 Olympics”, with the national team at its heart
- Partner visibility, including Orange, across every touchpoint
- Structuring and promoting the discipline with media and the public
05The impact
A federation speaking with one voice, and partners visible at the moment attention peaks.