“For peace, let’s play fair”: the values of sport for peaceful elections

The 2025 elections called for messages of unity. The risk: one more institutional speech the public no longer hears.

The idea had to be simple, readable in one second on a billboard, and speak to young and old alike.

In a football-loving country, fair play is a rule everyone already knows and respects. It does not need explaining, only reminding at the right time.

Carry the sporting gesture of fair play into the electoral debate, with a symbol everyone understands without a caption.

Sport is the one arena where every Ivorian accepts the same rule: respect each other, play, shake hands at the end.

• Concept “For peace, let’s play fair”: bringing a universal sporting value into public debate
• A symbolic visual (hands forming a heart, a dove), free of any partisan message
• Large-format 4×3 billboards and digital versions, co-signed with Sport-Ivoire

A public-interest campaign showing how a sports agency can carry a national message beyond the stadium.